About Me.
Founder of Sonmé Cosmetics & Academy
Asel Sonmez is the founder of Sonmé Cosmetics and the visionary behind our exclusive Academy. She started her journey in Belgium, where she achieved professional recognition through WULOP Belgium, and quickly became a worldwide trainer, WULOP jury member, and speaker at the largest PMU events.
After relocating from Belgium to Dubai, Asel earned 4 top master trophies in Dubai as an International PMU Master. She identified a gap in Dubai’s market — a premium PMU Academy — and decided to create one herself.
Having earned 19 certificates, she developed her own signature techniques: Dolci Brows and Dolci Lips, known as the softest permanent makeup techniques that clients and students absolutely love.
At Sonmé Academy, there are no secrets. Asel personally shares all tips, tricks, and insider knowledge to ensure that every student becomes the best PMU artist possible.
With over 11 years of experience in the beauty industry, she is also a recognized salon owner in Belgium (Pour Elle, Limburg). Her mission is simple: to train, inspire, and empower the next generation of PMU masters worldwide.
Private PMU Training Policy – Sonmé Academy
At Sonmé Academy, your training experience is personal and exclusive, and I dedicate my full attention to your success. To ensure clarity and fairness, please note our policy:
Cancellation
All training sessions are reserved exclusively for you. Cancellations cannot be accommodated, but I am happy to discuss alternative solutions if needed.
Rescheduling
Life happens! You may reschedule your training once, provided you notify me at least 14 days in advance. I will work with you personally to find a new date that fits both our schedules.
No-Show Policy
If you are unable to attend on the scheduled day, the session will be forfeited. Please inform me as soon as possible so we can explore any possible options.
Why this policy?
This approach allows me to dedicate undivided attention to each student, ensuring you receive maximum guidance, tips, and hands-on support during your training with Master Asel Sonmez.